The Ask
Develop and execute Bumble’s first-ever localized global campaign.
What We Did
‘Find Them on Bumble,’ a campaign targeted at the women-go-first dating app’s twelve markets worldwide, launched as the company went public. Our cast of singles from around the world showcased a diverse range of the unique individuals using Bumble and provided a localized view of each city’s distinct dating scene. SEE ME developed and executed the complete creative, including ideation, tagline, media strategy, website design, production, and post production for the campaign’s full suite of assets.
Our Alchemy
Considering the global nature of this project, SEE ME tackled the task with local production teams to strategize a specific approach for each shoot. Over the course of three months, we shot seventy people speaking four languages in various cities throughout six countries—including New York, Los Angeles, Sydney, London, Paris, Berlin, Hamburg, Munich, and Mexico City.
Credits
Executive Creative Director / Director: Sara McDowell
Executive Producer: Nicole Van Straatum
Co-Director / Photographer: Courtney Sofiah Yates
Casting Director: Nafisa Kaptownwala / Lorde Inc.
Strategist: Morgan Shockley
Creative Producer: Kimberly Goedhart
Line Producer: Ladin Award
DP: Taylor Mcintosh
1st AC: Manny Rodriguez
Gaffer: Brad Burke
VTR/Media Manager: Adam Roberts
Designer: Yan Sze Li
Lead Editor & Motion Graphics: Christopher Denton
Editors: Esteban Pedraza & Jeff Alper
Color: Irving Harvey
Sound: Full English Post
Creative Studio: SEE ME
Talent: Brigette Muller Dominique Wynne,
Lauren Schramm, Kenny Arnold, Angie Chavez,
Mohammed Iman Fayaz, Dwayne Moore, Jourdan Ash,
Eman Fendi, Gabriel Noble, Franco Noriega,
Alixandria Arungah, Woldy Kusina, Antwan Tolliver,
Arnelle Sullivan, & Sabrina Poon
Credits
Director / Photographer: Courtney Sofiah Yates
Creative Director / Executive Producer: Nicole Van Straatum
Executive Creative Director: Sara McDowell
Casting Director: Nafisa Kaptownwala / Lorde Inc.
Strategist: Morgan Shockley
Production Coordinator: Kimberly Goedhart
DP: Charlie Owens
1st AC: Timothy Buol
VTR: Fahad Salam
Sound: Ken Preis
Lead Editor & Motion Graphics: Christopher Denton
Editors: Eva Duboboy, Lauren Cabanas, Jeff Alper
Color: Irving Harvey
Sound: Max Phillips
Creative Studio: SEE ME
Talent: Alyssa Fisher, Casey Dandridge,
Christopher Nataanii Cegielski, Destiny Nash,
Gabrielle Datau, Gwen, Gaydos, Hanna Safar,
Halee Mosley, Justin Hettigoda, Matthew Cowen,
RL Bond, & Lance Stewart
